Adams Streetwise Do It Yourself Advertising 1.0

Be your own ad agency. Never before has it been easier for small-business people to create their own advertising. With Do-It-Yourself Advertising you'll walk through the step-by-step exercises to develop marketing plans, create effective strategies, and produce ads that get results. Do-It-Yourself Advertising gives you a clear, proven approach for developing successful ads. Starting with the warm-up exercises and continuing on to the Big Idea Incubator, you'll find a systematic process for jump-starting your own creativity. You'll discover new ways to bring the benefits of your product or service to life, and new phrases and ideas to help drive customers to your business.