A stylish and simple-to-use digital still camera featuring 2.0 effective megapixels, the Coolpix 2500 is a strategic product designed to penetrate and lead the largest and most competitive digital camera market - the 2-megapixel model sector. This uniquely designed camera will also establish a new Coolpix brand image that places emphasis on the stylish and fun aspects of the Coolpix line. The camera's core users extend across generations to include those seeking a stylish, easy-to-use digital camera that offers excellent portability and superior image quality, and who are also looking for greater fun in digital photography. Featuring a 3x Zoom-Nikkor lens, the Nikon Coolpix 2500 delivers exceptional optical performance, and together with the 2.0 effective megapixels, ensures images of remarkable color, contrast and clarity. The stylish and unique inner-swivel lens design offers the fun and flexibility of free-angle picture taking, while the camera's flat surface and newly developed compact rechargeable battery ensures excellent portability. The Coolpix 2500 features ergonomic button arrangement for easy operation. Auto mode is ideal for most photo-shooting situations, and manual mode allows photographers the freedom to select camera settings, as they like. The camera's 12 Scene Modes further enhance the flexibility and creativity of shooting and provide optimal image results for a range of situations. The Transfer function simplifies image data uploading and the Small Picture function produces reduced-size pictures ideal for e-mailing or Web posting. With its array of features and accessories and remarkably innovative design, the Coolpix 2500 promises to increase the fun and excitement of digital photography for countless users.