The T550 Advantix includes PQix (Picture Quality Information Exchange),a feature that records vital screen data on the film's magnetic strip. Your filmprocessor then uses this information to optimize lighting and color for evenmore accurate and amazing prints. In place of all those loose negatives, youreceive a numbered, easy-to-reference index print of all your shots. And thenegatives stay in the film cartridge so there's no smudging or scratching.

The clever flash, which has an 18-foot range (5.5 meters) with 200 speed film,flips up to put extra distance between flash and lens to help eliminate red-eyeproblems. This innovative design also prevents the photographer frominadvertently covering the flash with a finger. The flash then flips down toturn off the camera and protect the lens, acting as the lens cover.

The T550 Advantix comes with several other features to enhance yourpicture-taking and the final prints. The real-image viewfinder shows the picturesize and format chosen, allowing for easy composition. With the time/date/titlestamp you can add messages to the back of your prints--in five differentlanguages. This gift set includes the camera, a carrying pouch, batteries, two25-exposure rolls of Advantix film, an organizer/memory keeper, and a couponbook valued at up to $100.